1-Day Conference

Marketing Workshop for Medical Practices

AMA PRA Category 2 Credit

A one-day, actionable marketing workshop for small medical clinics. Learn to attract, convert, and retain patients using modern digital tools—without needing a huge marketing department.

online marketing

seo

google business profile

social media

content marketing

Destination

Dates

$400

Marketing Workshop for Medical Practices

About this Conference

This program is designed for private practice owners—dentists, OBGYNs, and other specialists—who run small clinics of around 10 employees. In just one day, you’ll gain the knowledge and tools to build a credible online presence, generate new patient leads, and streamline your marketing. Topics include website optimization, Google Business Profile, social media strategy, patient reviews, and automation tools to save time. Every 15-minute session offers step-by-step guidance you can apply immediately.

7:00 AM - 11:45 AM
Schedule (Local Time): 16 Workshops
Number of Subjects: Online Course
Course Type: New York
Destination

Destination

1-Day Schedule

Conference Outline

Day 1

A one-day, step-by-step conference for small clinic owners to master online marketing.

Section 1

Section 1: Building a Solid Online Foundation

Establish your clinic’s digital presence with an optimized website, strong branding, and accurate business listings.

7:00 AM —8:00 AM60 Minutes

Create a clear, professional online identity for your practice.
Ensure your clinic is discoverable on Google and local search.
Lay the groundwork for patient trust online.

Why Your Website is Your Digital Front Door

Key elements every small clinic website needs to convert visitors into patients.

7:00 AM15 Minutes

Design pages that guide patients to book appointments.
Showcase services clearly and professionally.
Use calls-to-action effectively.

website optimization

branding

conversion

Google Business Profile: Local SEO for Clinics

Optimize your Google listing to appear in local searches and maps.

7:15 AM15 Minutes

Claim and fully complete your Google Business Profile.
Add photos, services, and hours for better visibility.
Encourage patient reviews to boost rankings.

google business profile

local seo

Branding Your Practice Online

Create a consistent visual and messaging style across all platforms.

7:30 AM15 Minutes

Choose a color palette, fonts, and tone of voice.
Ensure consistency across website, social media, and email.
Stand out from competitors with a recognizable brand.

branding

marketing

Local Listings Beyond Google

Get found on other directories and healthcare-specific listing sites.

7:45 AM15 Minutes

Identify the top directories for healthcare practices.
Maintain consistent contact information (NAP).
Monitor listings for accuracy.

local seo

directory listings

—

Break

8:00 AM15 minutes

Section 2

Section 2: Attracting New Patients

Use SEO, social media, and content marketing to bring new patients through your door.

8:15 AM —9:15 AM60 Minutes

Leverage search and social channels to increase visibility.
Create valuable content that builds trust.
Use low-cost ad strategies to boost reach.

SEO Basics for Doctors

Improve your website’s search rankings with beginner-friendly SEO steps.

8:15 AM15 Minutes

Choose keywords patients actually search for.
Add SEO-friendly titles and descriptions.
Track results using free tools like Google Search Console.

seo

content marketing

Social Media that Works for Clinics

Pick the right platforms and post content patients engage with.

8:30 AM15 Minutes

Focus on 1–2 platforms to avoid overwhelm.
Post patient-friendly educational content.
Engage with comments and direct messages.

social media

content marketing

Creating Content Patients Love

Blog posts, videos, and infographics that educate and convert.

8:45 AM15 Minutes

Plan content around common patient questions.
Repurpose content across channels.
Include calls-to-action in every piece.

content marketing

patient education

Intro to Low-Cost Paid Ads

Run small-budget campaigns on Google and Facebook.

9:00 AM15 Minutes

Set a realistic ad budget for small practices.
Target local patients effectively.
Track ad ROI without advanced tools.

online advertising

google ads

facebook ads

—

Break

9:15 AM15 minutes

Section 3

Section 3: Turning Visitors into Patients

Convert website visitors and social media followers into booked appointments.

9:30 AM —10:30 AM60 Minutes

Create smooth online booking experiences.
Use email marketing to nurture leads.
Leverage patient reviews for social proof.

Online Booking Systems that Save Time

Make it easy for patients to book appointments anytime.

9:30 AM15 Minutes

Integrate booking tools with your website.
Reduce no-shows with reminders.
Allow patients to choose time slots easily.

online booking

conversion

Email Marketing for Patient Retention

Keep your clinic top of mind with helpful, timely emails.

9:45 AM15 Minutes

Build an email list from patient intake forms.
Send newsletters with health tips and updates.
Use automation for follow-ups.

email marketing

patient retention

Getting and Showcasing Patient Reviews

Collect and display reviews to build trust.

10:00 AM15 Minutes

Ask patients for reviews at the right time.
Respond to reviews professionally.
Showcase reviews on your site and marketing.

patient reviews

social proof

Patient Testimonials in Video Form

Use video testimonials to make your marketing more relatable.

10:15 AM15 Minutes

Ask simple, friendly questions to record testimonials.
Get patient consent for marketing use.
Post on your website and social channels.

video marketing

patient reviews

—

Break

10:30 AM15 minutes

Section 4

Section 4: Automating and Scaling Marketing

Save time with automation tools while keeping a personal touch.

10:45 AM —11:45 AM60 Minutes

Automate repetitive marketing tasks.
Track performance to know what’s working.
Plan for steady growth over time.

Marketing Automation Tools for Small Clinics

Use simple, affordable tools to automate marketing workflows.

10:45 AM15 Minutes

Automate email campaigns, social posts, and reminders.
Integrate tools with your booking system.
Save hours each week without losing quality.

marketing automation

tools

Tracking and Measuring Success

Understand which marketing efforts actually bring patients.

11:00 AM15 Minutes

Set clear marketing goals and KPIs.
Use Google Analytics and simple reports.
Adjust strategy based on results.

analytics

kpis

Creating a 3-Month Marketing Plan

Map out the next 90 days to stay consistent.

11:15 AM15 Minutes

Set monthly themes and campaigns.
Assign tasks to staff or contractors.
Stay on track with a shared calendar.

marketing plan

strategy

Q&A and Action Steps

Wrap up the day with questions and a clear action plan.

11:30 AM15 Minutes

Clarify any outstanding questions.
Finalize your first 3 action steps.
Leave with a marketing roadmap.

marketing

strategy

—

End of Day

Conference day concludes.

11:45 AM

Key Objectives

Teach small clinic owners the fundamentals of modern online marketing.
Show how to attract new patients with low-cost, high-impact strategies.
Provide tools and templates to automate marketing without sacrificing quality.

Virtual Conferences

Flexible Destination-Based Learning

549 Destinations Available

Our conferences are delivered entirely online through short, high-impact video sessions. Designed for travelers and professionals on the go, each module is just 15 minutes—so you can complete your learning in the morning and spend the rest of your day enjoying the destination.

Satisfaction Guaranteed

Reschedule or Cancel Anytime

Easily reschedule or apply your credit to another class—no hassle, no stress. If you prefer a refund, we offer a full return minus a $30 processing fee—because we know you value flexibility.

Frequently asked questions

Can’t find the answer you’re looking for? Reach out to our customer support team.

How does destination-based learning work?: Destination-based learning is a teaching method that involves students traveling to a specific location to learn about a particular subject. This method allows students to gain a deeper understanding of the subject by experiencing it firsthand.
Is this conference live?: Conferences are scheduled and attended at their designated time and locations. Attendees participate from the designated location of the event and experience expert-reviewed content in real-time.
Is my travel and lodging included?: Pricing is for the conference itself. Travel and lodging are not included but for some destinations we offer partnership benefits and discounts.
Can I change the destination or scheduled date later?: You can easily change the destination or scheduled date for no fee. You can also request a full refund minus a $30 processing fee.